Mon · 9:12Signal
01
The opportunity goes quiet
No reply for six days after the proposal was opened twice.
Funal / CRM
A CRM built around how you actually work.
Describe your relationships, pipeline, and follow-up. Funal builds the CRM around your process, then keeps it current as the work happens.
Your processYour customer historyYour automations
Relationships
Everything that needs your attention
Maya Chen
Northstar Health
Review scope · Tomorrow
Daniel Ross
Fieldwork
Follow up · Today
Priya Kapoor
Common Ground
Qualify inquiry
Funal noticed
Two proposals have gone quiet. I drafted a follow-up for each.
This week
12
relationships moved forward
One opportunity, handled
Nothing quietly falls out of the pipeline.
Funal watches the relationship, does the routine work, and brings you back in with the full context when a real decision needs a person.
Mon · 9:13Funal
02
The context is assembled
Funal reads the proposal, call notes, email thread, and decision timeline.
Mon · 9:14Funal
03
A follow-up is drafted
The message addresses the open concern and offers the right next step.
Mon · 9:18You
04
You review one decision
Approve the draft. The reply lands, and the pipeline updates itself.
Inside Funal
A relationship with its memory intact.
This is the same atom, pulse, and approval UI used inside the product. The record carries the context forward instead of leaving it across disconnected tools.
TodayLive product surface
Usage is down 34%. Pricing came up on the last call.
northstar healthatom · card
DRAFT · follow-up
Checking in before your renewal
Drafted from the relationship history and recent usage signals.
to Maya Chen
Not another CRM template
The customer record becomes the business.
Funal connects every relationship to the work around it, so the CRM stops being a database your team maintains and starts becoming the place the business runs.
Every relationship, remembered
Calls, emails, meetings, notes, and history stay attached to the person they belong to.
A pipeline that fits your process
Your stages, handoffs, owners, and rules. No forcing the business into somebody else’s template.
Follow-up that runs itself
Sequences, reminders, briefs, and next steps happen automatically, with a human pulled in when needed.
Connected to the rest of the work
Forms, scheduling, delivery, documents, and reporting share one live customer record.
The connected advantage
One connected business gets smarter over time.
Your CRM knows what marketing promised. Operations knows what was sold. Client experience knows what happened next.
01
Growth
What brought them here
02
CRM
Who they are
03
Operations
What the business did
04
Client experience
What happened next
One customer. One history. One app that understands how the business works.
With the full context, Funal can spot patterns, connect decisions, and act without stitching together another stack of tools.
Describe the CRM you wish you had.
Start with how your business works today. Funal shapes the records, pipeline, and automations around it.
More ways to build